The Brief
In one week examine the unsustainable practices in the world and develop a business idea that addresses present irresponsible consumption and production.
AWARD: 3rd Place Winner
MY ROLE: Product Strategist | User Researcher
TEAMMATES: Abigail Colmenar | Nicole Yu | Syeda Nudrat Zehra
TOOLS: Figma | Miro | Photoshop
PLATFORM: iOS
According to the National Zero Waste Council, each year...
$17,000,000,000
spent on wasted food
2,200,000 tonnes
food wasted in Canadian households
9,800,000 tonnes
CO2 emissions resulted
We surveyed 20 grocery shoppers (aged 18-30) in Toronto and found...
10 out of 20 respondents
felt that they were wasting food regularly due to...
Sales Temptations
They overbought groceries because they wanted to take advantage of sales.
Prepackaged Portion Sizes
They felt that prepackaged grocery store portions were often too large for their household.
RESULT
They overbuy food and it expires before people can consume it.
Current Scenario
Joe lives in alone in a condo in Toronto. When shopping, he looks for deals like "Buy One Get One Free Bread".
He buys two loaves but can only finish one before expiry.
Two units over lives Janet who bought the same deal and could not finish both loaves before they expired.
The Grocery Paradox
"I save money by wasting food."
The problem: It's odd how in an effort to save money, people waste food. But it doesn't have to be this way. Joe and Janet could have bought two loaves and split the cost - saving money and minimizing waste.
Buy & Share
Buy and share extra groceriesfrom other people nearby to eliminate the need of overbuying and preventingthose extra groceries from expiring
Curated Recipes
Plan your meals around ingredients currently on sale with A Meal For Two's curated recipes to save money and reduce waste through better meal planning.
The Pitch
Lessons Learned
Combining Careers
My background in business helped immensely with strategizing for the project. Through competitive analysis, I was able to identify the unique value proposition and positioning that A Meal For Two provided. I learned that my background in product management will be highly valuable for my career in product design.
Polishing Pitches
The GO Network of Aspiring Technology Entrepreneur's week-long case competition came with many workshops. In particular, there were workshops on polishing pitches and I took away that the strongest pitches are ones that take into account your audience and emphasize on storytelling.
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