About - Product Designer & Marketer

Winnie

[win-ee] / noun

UX designer and researcher based in Toronto.

Hello! 👋

I am a marketer-turned-designer-researcher who recently graduated from the University of Toronto with my master's in user experience design. I currently work at Deloitte Digital as a design research consultant helping clients solve innovation challenges.

In 2016, I graduated from the Schulich School of Business at York University, where I studied marketing and operations management. After graduating, I worked in:

Project management at RBC
Promotion strategy at Shoppers Drug Mart
Product management at Loblaws

My passion for helping people and creating a positive impact in my community lead to my decision to switch from a career in marketing products to designing them.

My design philosophy is rooted in research-driven solutions. Before tackling any challenge, you will find me diving into the problem space, listening to users and uncovering insights.

I can 🐻-ly wait to meet you. Let's connect!

A photo of me and my pet bear in Spain. There seems to be a theme of bears on this website!

Skills

User Research
Affinity Diagrams
Wireframing
Prototyping
Usability Testing
Information Architecture
Project Management
Marketing Strategy
Financial Analysis