The Brief
In 24 hours, propose a sustainable technology solution that anyone could follow - whether it’s within a company, at home, work, or school.
AWARD: Best Outreach Award
MY ROLE: Product Strategist | User Researcher | UX Designer
TEAMMATES: Abigail Colmenar | Anna Chang | Syeda Nudrat Zehra
TOOLS: Figma | Miro | Photoshop
PLATFORM: iOS
The Plastic Problem
90.5% of plastic waste
has never been recycled.
400 Years
for plastic to degrade
8,000,000 tonnes
of plastic in the ocean every year
The Current Solution?
Reusable Products such as...
- Cotton Grocery Bags
- Glass Coffee Cups
- Metal Straws
- Cloth Face Masks
The Problem With Reusable Products?
It takes 131 Uses to net zero carbon impact.
*based on cotton reusable bags
We surveyed 32 grocery shoppers aged 18-25 to understand their habits...
How often do you remember to bring your reusable items with you?
Major Pain Point
Forgetfulness
Popular Reusable Items
Cloth Grocery Bags
Reusable Water Bottles
Current Habits
Placing the item near the door
Personal reminders
Current Scenario
People forget to bring their reusable items, resulting in unnecessary waste.
How might we more effectively remind and incentivize people to use their reusable items?
Customize reminders for your reusable items and support charities with each use! All ad revenue generated from the app will be donated to charities in proportion to points allocated by users to charities.
See your personal progress in reducing carbon footprint and donate points to eco-charities.
Widget Reminders
Why a widget?
What do most people do before they leave the house? Check the weather.
By placing a reminder next to the weather widget, they are reminded seamlessly at the moment they are preparing to leave the house.
We used a quick Instagram poll to check our hypothesis and...
94% of respondents check the weather
before leaving the house
Demo
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